Shop E Store 
Sporty & Rich offers the latest in timeless denim, offering pieces that harken back to the golden age of blue jeans. This collection leans toward a kind of denim that doesn’t seek to make a theatrical impression, but rather to impress with its authenticity.
Made in Italy from 100% non-stretch cotton, the fabric is durable. These items reflect the versatility of denim. Architectural jackets with corduroy collars evoke the ruggedness of Americana, while high-waisted jeans in various washes reinterpret 90s minimalism.
What stands out is the attention to detail and tactility. The denim jacket’s corduroy collar contrasts in texture and tone, adding warmth and depth to the deep indigo base. The delicate details are reminiscent of vintage workwear, but pair it with jeans for a fresh look.
The cut embraces wearability without losing its individuality. Consider model Paula Angela’s straight-legged silhouette, which is just as comfortable in boots as it is barefoot.
Photographed by Masha Popova, this lookbook focuses on simplicity to emphasize the spirit of the collection. Against a neutral background, denim speaks seamlessly.
Sporty and rich denim drop
