H&M Move’s ski collection brings Scandinavian chic to the slopes
Hitting the slopes has never looked so stylish. H&M Move’s 2024 Ski Collection remixes slope fashion with a balance of style, performance and innovation. This year, the brand introduced RECCO reflector technology, a life-saving feature that helps rescue teams locate the wearer and increases safety on the mountain.
Combined with our signature StormMove™ and ThermoMove™ fabrics, this range will keep you warm, dry and comfortable even on the coldest days. The design celebrates H&M’s Scandinavian heritage and features a minimalist aesthetic and a sophisticated color palette of white, beige and brown.
New faux leather-inspired items add an edgy aesthetic and prove that practical ski gear doesn’t have to sacrifice style. Designs include breathable 100% merino baselayers, fitted ski pants, and sleek shell jackets. The collection offers options such as non-quilted puffer jackets, versatile dresses, and tailored snow pants.
Designed in collaboration with Grand Studio’s outdoor experts, this activewear line guarantees functionality for skiers and snowboarders of all levels.