Shop E Store Apple ran a unique Lunar New Year discount promotion in China from January 4th to January 7th. This includes up to $70 off on the iPhone 16 Pro Max, as well as discounts on other iPhone 16 models, iPhone 15, and iPhone 14. , MacBook Air, iPad Pro, iPad Air, Apple Watch, AirPods, Apple Pencil.
The unusual promotion for the latest iPhone 16 lineup comes as investors question the stability of iPhone demand in the region. This could be interpreted as Apple feeling pressure from domestic mobile phone manufacturers such as Huawei.
This discount is available when customers purchase through Apple using selected payment methods such as WeChat and Alipay.
This promotion is notable because Apple doesn’t typically advertise discounts on its latest iPhone models. For example, in the US, Black Friday promotions completely exclude new iPhone models from gift card promotions. However, Apple has intermittently held similar New Year’s promotions in China in the past.
Apple has been facing a decline in its dominance in China’s smartphone market for some time now as local brands take hold. This impact is also reflected in our finances. Apple’s total revenue reported in China fell 3% year over year last quarter.
In about a month, Apple is expected to formally release its financial results for the just-ended holiday quarter, which will give investors a clearer picture of how well the iPhone 16 is doing in the market.
