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Tory Burch kicks off the Year of the Snake with an inspiring 2025 Lunar New Year campaign. Model Xiao Wen Ju takes the lead in the sun-soaked photo. This collection features iconic designs that celebrate good luck, wisdom, and prosperity.
Tory Burch 2025 Lunar New Year Campaign
Xiao Wen Ju, one of China’s top faces, strikes a dynamic pose. This can range from leaning comfortably against a bright background to goofing around with props like oranges.
The capsule includes exquisite snake-themed jewelry, including dangling earrings and intricate necklaces, as well as a chic T monogram handbag that complements any outfit. Ready-to-wear pieces like cardigans with sparkling embellishments and bold red ensembles take center stage.
Easily styled with sneakers and delicate accessories, this collection combines tradition with contemporary taste. Set against a vibrant backdrop of red and blue, the campaign perfectly captures the energy and optimism of the new year.
