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Issey Miyake’s Spring/Summer 2025 campaign spotlights ‘The Beauty of Paper’ collection. Handmade paper was the inspiration for the design. Photographer Jamie Hawkesworth photographs these sculptures in a gentle environment where light and shadow interact to enhance the texture of the sculptures worn by model Betsy Gaghan.
The soft yet structured design reflects the lightweight yet grounded nature of paper, providing both movement and clarity. One striking image is an oversized beige coat with folds, recalling the texture and versatility of raw paper.
Issey Miyake Spring/Summer 2025 Campaign
Another frame features Betsy draped in ribbed white fabric, whose flowing silhouette recalls a poetic sunlit scroll. The calm, earthy tones of the architecture create a harmonious backdrop.
The campaign, styled by Brian Molloy, emphasizes the connection between design and nature. Each look conveys a meditative elegance, further amplified by Kanako Takase’s minimal makeup and Shingo Shibata’s natural hair styling.
