
Yara Shahidi is visionary in Gucci’s Spring 2025 ad
Gucci’s Spring/Summer 2025 campaign, where the light finds uscharacterized by an intimate blend of light and emotion. Special feature Yara Shahidi and George MacKay, the campaign takes place in a dreamlike environment where natural light changes in every detail.
Gucci 2025 Spring/Summer Campaign
director Xavier Dolanimages and films celebrate humanity and fleeting connections. Shahidi stuns with a relaxed yet sophisticated look, from a ribbed tank top and ivory pants to a red trench paired with the iconic Gucci Bamboo 1947 bag.
The exterior, styled by Francesca Burns, is flooded with light from the windows, creating a quiet yet dynamic space. Hair by Jawara and makeup by Aaron de Mey enhance the understated elegance of each look.
creative director saturday de sarno describes the campaign as a celebration of shared emotions and personal moments in life. Dolan added that this is an opportunity to “bring kindness and beauty where you can find it.”