Yara Shahidi is visionary in Gucci’s Spring 2025 ad

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Yara Shahidi Gucci Spring 2025 Advertisement

Gucci’s Spring/Summer 2025 campaign, where the light finds uscharacterized by an intimate blend of light and emotion. Special feature Yara Shahidi and George MacKay, the campaign takes place in a dreamlike environment where natural light changes in every detail.

Gucci 2025 Spring/Summer Campaign

George MacKay and Yara Shahidi appear in Gucci's Spring/Summer 2025 campaign.

director Xavier Dolanimages and films celebrate humanity and fleeting connections. Shahidi stuns with a relaxed yet sophisticated look, from a ribbed tank top and ivory pants to a red trench paired with the iconic Gucci Bamboo 1947 bag.

Yara Shaidi stars in Gucci's Spring 2025 campaign while relaxing in bed.

The exterior, styled by Francesca Burns, is flooded with light from the windows, creating a quiet yet dynamic space. Hair by Jawara and makeup by Aaron de Mey enhance the understated elegance of each look.

Actress Yara Shahidi poses with the Gucci Bamboo 1947 bag.

creative director saturday de sarno describes the campaign as a celebration of shared emotions and personal moments in life. Dolan added that this is an opportunity to “bring kindness and beauty where you can find it.”

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