
Versace’s Spring 2025 campaign shows the art of the lounge
Versace is setting a luxurious mood for its Spring/Summer 2025 campaign. The campaign, filmed by Mert & Marcus, features models Mona Tougaard, Loli Bahia, Jacqui Hooper, Karyna Maziar and Chen Yang.
Versace Spring/Summer 2025 Campaign
The cast lounges against a richly decorated sofa in shades of deep red, gold and burnt orange. This setting evokes a vintage boudoir that complements the lush textures and dynamic prints of the collection. All mainstays of Italian fashion.
Metallic slip dresses, structured blazers and intricate floral embroidery define the look of this season. Deep purple, rich browns and sparkling gold dominate the palette, with accessories such as Versace tags and Kiero bags standing out. Versace’s tag stands out with a playful charm, while the Kiero bag arrives in a new iteration.
“We are unique, we are vulnerable, brave, kind and strong. Our differences are what unite us and make us attractive to each other. The campaign sees its personality as an attitude,” says Donatella Versace of the season.