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Rag & Bone films the raw energy of New York City in a spring 2025 campaign starring Abbey Lee Kershaw. The black and white visuals shot by Drew Vickers set the tone of the collection, blending downtown edges with simple styles.
Rag & Bone Spring 2025 Campaign
Walking through the streets of Manhattan, Abby Lee embodies the brand’s distinctive aesthetic, wearing relaxed denim, structured outerwear and sophisticated accessories. Stylist Maringil Christ curates both the undoubted and refined lineup.
Paired with leaning jeans, the faux leather bomber jacket gives off a casual confidence. Meanwhile, the long trench is layered over straight leg denim and sharp boots, giving it a rounded look. Joni Chelsea Boot issued a statement saying that the structured handbag balances a relaxed silhouette.
In terms of beauty, Abby Lee’s turbulent blonde waves by Lucas Wilson enhance the campaign’s effortless vibe, while Yuki Lee’s understated makeup continues to focus on the beauty of nature. Images filled with movement and grit transform the pulse of the city into wearable fashion.
