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Fendi’s Mamma Bagguette Bag is back with a fresh new look, and the British singer Jade Turwall We will shine the spotlight in the campaign. Filmed by Scandebergs, the pop star posed in images from the film. The photos chase Jade throughout her day, showing how a buttery, soft Nappa leather bag fits in every moment.
Fendi Mamma Baguette Campaign
Styled by Zack Tate and Jamie McFarland, Jade’s outfits prove how versatile the bag is, from attractive dresses to feminine separations. In one outstanding image, she sits behind the scenes, wrapped in a dark robe, with a shining silver mamma baguette hanging on her vanity.
The campaign then moves into the performance scene, where she wears a light black dress, holds a microphone, and her bag hangs casually from her arms. Another shot captures the cool nighttime vibe, with Jade leaning against a vintage blue car wearing a textured skirt, blazer and thick sneakers.
The dreamy vibe of the campaign makes the mamma baguette an outstanding piece, along with the bag’s FF logo, drawstring closure and flower embroidery. This collection will be dropped on Fendi Boutiques and Fendi.com starting this month.
