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Hermes is launching its Spring/Summer 2025 campaign with impressive visuals that combine fashion with surreal artistry. The campaign, entitled “The Endless Line,” transforms simple linear forms into poetic interactions of movement, structure, and nature.
Hermes Spring/Summer 2025 Campaign
Images taken by Nathaniel Goldberg feature Ella McCutcheon, his Kong and Matthew Simono, set against the vast sky. Campaign images explore the continuity that shows how a single row evolves.
This ranges from silk scarves swirling in the wind to the delicate curves of chain link jewelry. The model appears in an unexpected configuration, and the silhouette interacts with oversized objects. Whether walking along thin platforms or reclining against abstract structures, their presence reinforces the theme of infinite movement.
Styled by Rae Boxer, this collection highlights fluid tailoring, effortless outerwear and statement accessories. The iconic print scarf, structured jacket and thick metal cuffs reflect Hermes’ distinctive refinement.
