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Donna Curran revives the essence of luxury with her latest Cashmere Mist Campaign. His face is Imaan Hammam, embodying easy sensuality. Filmed in the breathtaking Stockholm Archipelago, the campaign revisits the location of the original Michael Jansson filmed over 30 years ago.
Donna Karan Cashmere Mist Eau de Parfum Campaign
Covered with black and white minimalism, the hammam exudes confidence and warmth, reflecting a distinctive blend of Moroccan jasmine, valley lily and sandalwood scents. Contained in a carved bottle inspired by the curves of a woman’s back, the perfume remains a timeless icon.
To celebrate the launch, Donna Curran presents her limited edition cashmere collection. The synergy of scent, fashion and place creates a campaign that feels nostalgic, refreshing and modern.
The lineup includes dresses, tank tops and cardigans. Again, Jansson behind the lens, these images celebrate the legacy of the cashmere mist.
