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H&M is preparing to announce its latest collaboration with renowned Polish designer Magda Boutrim. Released on April 24, 2025, this slab-style collection combines romantic femininity with bold tailoring to celebrate Buttrim’s 10th anniversary.
The repeated rose motifs combine the collection and represent both strength and softness. Characteristic pieces include a red ruffled gown, a delicate crocheted lace dress and a structured burgundy leather coat.
H&M X MAGDA BUTRYM Collaboration
Each piece embodies a distinctive mix of Butrim’s vintage romance and modern edge. The rose print dress seen in the image of Vittoria ceretti envelops the body in a sophisticated torn silhouette.
The accessories round out the look with floral details, crystal-studded floral earrings and strappy sandals decorated with silk head scarves. It nods to traditional Polish style and is being reinterpreted for today’s trendy crowds.
“We really see this collection as an opportunity to invite people into our world and celebrate femininity and flowers,” Buttrim said.
