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Gracie Abrams has given the beauty of everyday life a whole new glow. The singer-songwriter is the face of the 2025 summer campaign for hourglass cosmetics, photographed by photographer Ben Hassett. title Anywhere, wearimages capture Gracie and travel the day.
Hourglass Cosmetics Summer 2025 Campaign
It ranges from morning light to night out, with a natural yet sophisticated make-up look. The campaign is highlighted with the debut of hourglass heroes like Vanish Airbrush Concealer and Veil Hydlating Skin Tint, along with fantasy priming moisturizers. Gracie’s looks are soft and radiant, balancing fresh skin finish with refined simplicity.
Gracie shares in a statement that both her music and makeup come from the same place: Honesty. When she writes a song, she adjusts everything else to stay true to herself. The same applies to beauty.
She is not interested in hiding who she is. Hourglass offers products that are realistic and confident whenever and wherever you are.
