Shop E Store Google’s Smart Home Strategy, for a long time, has felt a little leased; As a parallel project, someone in Mountain View had reminders to verify every few months or less.
While Amazon has dragged Alexa’s path to a billion houses with Echo devices, and Apple forged her niche with the super dazzling homekit, Google Home, for some years, has been like the third wheel.
The reports around 2021/22 actually had Google leading the way in the front of the voice assistant, but, despite that early promise, any domain seems to have decreased; A report that has just been published by Statista has the Technological Giant Miles behind Bezos and La Pandilla.
And it is not a market with which you can afford to lose rhythm. It is expected that the size of the global voice assistant will reach around $ 55 billion by 2033, more than ten times what is now.
However, Google knows it. With Gemini AI configured to replace the Google assistant and an alleged wave of “more useful” devices on the horizon, the Big G has a last chance to make a real play for the smart home crown.
Playing put up
The problem has never been Google technology, it has been the execution. The Nest brand, which Google became more than $ 3 billion in 2014, was once synonym for intelligent home innovation and design of slippery devices.
But, like the entire Google Home Hardware range, it has stopped stagnating.
When was the last time we got a really exciting Google Home product? The nest audio speaker in 2020? The second generation nest center of 2021?
Meanwhile, Amazon has been producing new devices with alexa engine such as the clock, including new ideas such as the Hub and the factors so that they push the limits a bit, such as the new Echo Show 15 and 21 … as well as continues to launch an absolute avalanche of affordable smart speakers.
It is true that Apple has not really established the Smart Home World Alight, in terms of hardware, in recent years, but the rumor factory suggests that this is about to change and, on the side of the software, Homekit and the domestic application have evolved at a fast pace.
The new play book
Google seems to have a plan and, before its execution, it is cleaning the house.
The Nest Protect and Nest X Yale Lock have killed themselves, the characteristics are dropping from older devices, and the message is clear: outside with the old man, with the new.
But what is “new” exactly? An update of the nest thermostat? A new Google TV streamer? That is not going to cut it.
The answer could well be Gemini ai; A smarter and more conversational voice assistant, and one that is able to handle much more complex tasks. A genuine Alexa+ rival for the execution of the smart house then … if it works.
Changing the Google assistant for Gemini will not mean much if the hardware that executes it is still outdated.
Intelligent screens and speakers remain the backbone of any smart home ecosystem, and without a new and convincing hardware to show Gemini’s supposed intelligence, this transition runs the risk of being more than a brand change.
The biggest problem is trust and reputation; Google Home has alienated many intelligent household enthusiasts in recent years.
Google Assistant has always been a mixed bag for intelligent domestic control, and Gemini is not throwing exactly an impeccable record.
If Google expects housing owners to deliver their daily routines to an unproven voice assistant, he must show that Gemini is not just another condemned experiment to close silently when the next big thing arises.
We need new toys
If Google takes this renovation seriously, it must go big. That means a new flagship intelligent screen that can compete with high -end echo shows, and also Apple’s Rumored Homepod with a screen.
And we need a complete review of the Google Home application so that intelligent home control feels as fluid as Apple Home, or as deep as something like Homey or Smartthings.
People also want things to work together in one place, without problems. The disorderly fusion of Nest and Google Home applications seems, finally, to be classified after years of absolute chaotic nonsense, but Google cannot afford to complicate things like this again.
The intelligent domestic panorama is changing quickly. According to reports, Amazon is considering the change of brand of echo devices under the name of Alexa, such has been their domain in recent years, and domestic attendees with AI are about to be much smarter, but also more competitive.
If Google wants to avoid fading in irrelevance in the intelligent domestic market, Gemini AI and any hardware that follows must be more than a slight update.
