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Fendi’s latest campaign, Fendi for yourselfoffering a fashion showdown. Featuring internet personality Nara Aziza Smith, Model Jordan Daniels and Global Girl Group Katseye, the campaign jumps into a stylish showdown between the two baguettes and the Picaboo of the home’s most iconic bags.
Fendi for Yourself 2025 Campaign
Introduced in 1997, the baguette is bold and constantly reinvented. Known as the original “It-Bag”, it is made for independent women with creative streaks. Peekaboo represents timeless refinement. The structured shape and refined finish represent a quiet luxury.
Filmed by Nadia Lee Cohen and stylised by Mel Otterberg, this image shows a star in soft knit separation, retaining a pastel and neutral version of each bag. The contrasting looks highlight the various ways you can wear a bag.
Whether it’s Baguette’s playful energy or something related to Peekaboo’s refined charm, Fendi embraces both identities.
