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Tyra shines brighter than ever. The South African pop star, known for her hit song “Water,” is Pandora’s new brand ambassador. And she not only modeled the jewelry, but also helped with design. Styled by the Tyla Collection, Pandora is filled with a personal touch from the charm of cherry blossoms that mark her fame, from shark teeth fragments that reflect her heritage.
Pandora’s Tyra
Fresh from her hot topic H&M campaign, Tyla leads that same star power into a deep personal jewelry collaboration with Pandora. In the campaign image, Tyra shines through stacked gold necklaces, charm-filled bracelets and rings.
Each accessory feels bold yet meaningful. With this new collection, Tyla blends memory and fashion in a way that feels fresh and authentic.
“It reminds me of a lot of the house,” says Tyra. As a child, she and her sisters made bracelets out of beads that moms keep around the house. That playful creativity is now part of her signature style. And fans (aka her “Tiger”) can wear their own matching friendship bracelet.
