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Diamond was caught by Justin Wilchinski during the Spring/Summer 2025 campaign by Shay Jewelry starring Charlotte McKinney. The film celebrates glowing skin, natural environment and serious glow.
Charlotte wears stacked rings of Shay’s signatures, stacked necklaces and statement bracelets. They include a design of 18K gold and heavy diamonds that shine without any effort.
Shay Jewelry Spring/Summer 2025 Campaign
One standout is the fantasy setting of the floating bezel. Diamonds appear to catch light on every turn. From dramatic chokers to delicate chain necklaces, the styling balances glamour and simplicity.
The ribbed knit off-shoulder dress gives a texture to the radiant gem. The oversized white shirt has bold rings and gold cuffs that steal the spotlight. Even with bare feet in denim, Charlotte makes the layered pendant look runway-compatible.
“The filming is about the glow and luxuries of being kissed by the sun,” says co-founder Tanaz Shayan. The atmosphere is flirty, confident and casually bold. Just like women design. “Handcrafted works created in Los Angeles offer modern artistry with timeless charm.
