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Zendaya went to space. Well, most of it. On’s Spring 2025 campaign, Zone Dreamers leads in a fictional sci-fi world filled with unexpected touches such as bold sneakers, sleek activewear, and alien ears and a huge bag of cereal.
Spring 2025 Campaign
Filmed by photographer Nadia Lee Cohen, the campaign is inspired by the idea of a film trailer that celebrates bold movements and imagination. Zendaya, styled by her longtime style collaborator Roach, wears the brands’ CloudZone and CloudTilt sneakers alongside the futuristic bodysuits from On’s new Studio Knit collection.
The bodysuit is designed with CloudTec® cushions created to support movement in any direction. Roach designed custom space suits to match the dreamy intergalactic themes.
“Zone Dreamers was a great pleasure to create,” Zendaya shared in a press release. “Between my first time with Nadia, this unique energy was brought to the set, and I was constantly working with the law to make the experience even more special.”
