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Valentino’s Pre-Fall 2025 campaign transforms everyday scenes outside the retro ice cream parlour into stylish moments. Filmed by Glenn Rookerford, the campaign is a film shot that feels like a still from a fashion movie, starring Amelia Gray, Kai Schriver and Scarlett White, among other things.
From riding a bike with a brocade heel to hitting a frosted lace gloves pose, the campaign blurs the line between casual and high fashion. Alessandro Michele’s creative direction leans towards layered textures, vintage-style tailoring and playful accessories. Think decorated tights, power suits, thin socks on a pastel platform.
Jonathan Kay’s styling gives each look individuality, with the wasted bags shining in both the shoulder and the handle above. Whether it’s a leopard print statement or a smooth black leather, it’s one piece that brings together all the clothes.
Attached video set to Juliette Armanet’s Imagine loveCaptures a moving model to see the Valentino season again.
