Made to see the dreamy frills of H&M

Spring fashion has become much sweeter thanks to H&M’s latest editorial. The brand offers a dreamy look filled with romantic ruffles and fresh denim style. Vrins, on the model floor, appears in new images, wearing each outfit in a simple, soft girly vibe.

H&M Ruffles & Denim 2025 Editorial

This collection mixes soft, floral dresses with brightly washed denim, which you find perfect for warm days. Flowing maxi dresses, flirty mini dresses and refreshing tops create a wardrobe that is easy to wear but still looks special. Productions like the ruffled white maxi dress and denim mini with bubble skirt give a playful twist.

The film, with palm-covered streets and garden walls in the background, captures the feeling of a relaxed, sunny afternoon. Natural curls on the floor, layered gold jewelry and simple flats finish off your look with casual polishes that will make you feel both modern and timeless.

Whether you’re heading for a brunch, a picnic or a relaxing day, these outfits offer plenty of inspiration.