Ashley Graham watches in Victoria’s Secret Mother’s Day ads

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Ashley Graham is appearing in the Victoria's Secret Mother's Day campaign.

Ashley Graham is turning his head in the Victoria Secret Mother’s Day 2025 campaign. It’s about what moms actually want to wear. Filmed by Carin Backoff, the plus-size supermodel shows off a black and white style compilation that blends lingerie, loungewear and activewear.

The appearance is minimal, but the message is clear. Modern moms deserve fashion that suits their lives. In one shot, Ashley lounged in a bed of white bra and panties, layering a button-down shirt.

Victoria’s Secret Mother’s Day 2025 Campaign

Another frame shows her pose with a pencil skirt. It is proof that moms’ lives are constantly moving. She also modeled VSX activewear, smiling in her yoga pose, exuding strength and peace.

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Stylist Gabriella Karefa-Johnson mixes underwear with everyday work such as miniskirts and leather jackets. The atmosphere is relaxed but stylish. These clothes are made to move with you, whether it’s playtime or my time.

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Available in sizes from XS to XXL and 32B to 44DD, this collection shows that there is no size limit for fashion forward comfort.

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