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Toteme will release a bold statement at its Summer 2025 campaign, filmed by Michael Jansson on the future Paris flagship before construction is complete. The raw setting with tip paint and bare concrete reflects the minimalist spirit of the label. It’s refined, but never overworked.
Toteme Summer 2025 Campaign
Model Jeanne Cadieu delivers this vision with calmness and quiet strength. This collection blends crisp tailoring and flowing foam. The high-neck knit paired with wide-footed pants creates a strong silhouette. Elsewhere, sleeveless dresses glide with the elegance of the sculpture.
Each look focuses on clean lines and rich textures, whether it’s structured outerwear or draped jerseys. Stylist Camila Nickerson keeps accessories at a minimum while keeping them careful. A single pendant necklace and embossed clutch emit volume without excessive use. A wardrobe for modern women who support sophistication.
“We’ve been working hard to get the most out of our business,” said Karl Lindman, co-founder of Toteme. “Michael’s ability to capture the mood perfectly is something I continue to admire for his work. In the open space that will soon become Paris’ flagship for summer campaigns, he erases the line between refined and raw.
