
Summer 2025 style is coastal cool
Photographed by photographer Graham Dunn (Atelier Management). Free people The summer 2025 catalogue begins with a burst of sun, style and spirit. Images captured at Puerto Rico locations bring refreshing energy to the forefront.
Models Jordan Daniels, Innez LeBlanc and Devi Ray have greeted the warm joys of everyday life from the coastline to the streets, combining wonderlast and cool style. This season is about simple silhouettes with personality.
Summer 2025 Catalog
Think of an oversized floral print, a slinky camis trimmed with lace, and embroidered Bermuda shorts with a relaxed tank tucked into wide jeans or a maxi skirt. Each piece has a vintage softness. This includes cleaned denim, sandy tones and sun-colored yellow.
Free people’s clothing continues to play the playfulness of layers, with a stack of shell necklaces and thick beaded chokers giving the beach punch. The stylist’s refreshing Hasty leaps towards coastal accessories, but the natural texture and raw hemline suggest a slow pace.
Whether it’s divided into waves or wandering cobblestone streets, women of free people feel at home.