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Jisoo will move into the future with its Autumn/Winter 2025 campaign, with the result being electricity. Working with photographer Drew Vickers, K-Pop Superstar explores the Ai-generated cityscape of neon lighting that feels straight from your dreams.
The campaign continues with Jisoo through a glowing urban world filled with bold silhouettes and digital magic. Each image captures her strength, grace and quiet confidence. According to Creative Director Hancheon, working with Jisoo is easy. “She has something that attracts people,” he says.
Self-portrait Autumn/Winter 2025 Campaign
From black 3D crepe flower mini dresses to refreshing white lace numbers, Jisoo’s wardrobe combines elegance and edges. Other highlights include a boucre jacket with fur cuffs and crocodile microbags. The look is futuristic, but it’s completely wearable.
The campaign, fully filmed on a green screen, presents a different type of storytelling. It’s a collision between technology and style. Jisoo shared his excitement about the process and called it a whole new experience.
As BlackPink’s world tour begins, the campaign marks another stylish chapter in the legacy’s growth with Jisoo’s Selfportrait.
