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Supermodel Heidi Krum is the front and center of Aigner’s fall/winter 2025 campaign. And she channels the brand’s energy when modeling leather bags. Filmed by longtime Los Angeles collaborator Rankin, the campaign mixes Krum’s unmistakable star power with sharp styling.
Aigner chose Krum to express his vision of confidence and personality for the season. Known for its sophisticated leather products, the Munich-based home features six bold appearances in its campaign.
AIGNER FALL/WINTER 2025 Campaign
Key styles include classic cybil bags and other structured silhouettes in rich autumn tones such as Burgundy, espresso and cognac. Krum hand-drawn her favorite pieces for the shoot, showing her how to make them feel and live in the way they feel the way they look personal.
This isn’t even a one-off moment. The collaboration took place until mid-2026 and has become one of AIGNER’s longest-running partnerships to date. According to the brand, Krum was a clear choice of her fearless style and dynamic presence.
With past faces like Kate Moss and Georgia May Jaguar, Aigner knows how to choose an icon. In the fall of 2025, it’s all about sophisticated textures, rude elegance, and women who move around the world completely in their own words.
