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Best Friend Energy is the front and center of Anne Klein’s fall 2025 campaign, starring real-life BFF and supermodels Candice Swanepoel and Joan Smalls. Best friends don’t just finish each other’s writings. They share handbags, embrace each other’s coats, and show their camera response.
Photographer Matt Easton’s visuals emit close bonds and smooth urban polish with a look that mixes structured tailoring, retro patterns and bold textures. From leather blazers with belts to easy plaids, every outfit nods to a confident dressing without sacrifice.
Ann Klein Autumn 2025 Campaign
“Being part of my second Ann Klein campaign is something very special to me, and doing it with my best friend makes it even more meaningful,” says Swane Poel.
“It was a snack to film at all the best of the brands I first worked on in 2022. I’m really fortunate to call Candice my friend,” Smalls said.
Beyond fashion campaigns, this is all a homage to women with careers, causes, and connections. Whether you’re walking around town or relaxing in a leopard, Anne Klein said:
