Graff sparkles with precious gems for the 2024 holiday season
Fine jewelry brand Graff has announced its 2024 holiday campaign. A stunning showcase of world-famous design. Featuring Andrea Diaconu and shot by photographer Nicholas Cantorthis campaign focuses on the world’s rarest gemstones.
Graph Holiday 2024 Campaign
Diaconu shines in a series of captivating images, wearing the jeweler’s iconic designs against a studio backdrop. From an exquisite 21.07 carat emerald cut emerald to a breathtaking 38.88 carat Fancy Intense Yellow Oval Diamond, each piece is memorable.
Stylist Kate PhelanDiaconu wears a modern one-shoulder top with jewellery. Accessories range from diamond-encrusted ribbons and sparkling emeralds to floral motifs that look like works of art.
The campaign reflects Graff’s enduring connection to gemstones, especially the iconic yellow diamond, known for its sparkling beauty. By pairing these rare stones with sparkling white diamonds, Graff enhances their brilliance and creates designs that are as unique as the wearer.