Jenny cheers in new ad for Chanel Coco Crush Jewelry
Chanel kicks off 2025 with a new Coco Crush Fine Jewelry campaign starring global ambassador Jenny Kim. Known for her enviable style, Jenny shines as she shows off rings, earrings, necklaces and bracelets made of 18K beige gold and white gold, many of which are set with diamonds.
Chanel Coco Crush Fine Jewelry 2025 Campaign
Models also appear in the campaign Mona Tugard and amelia graya modern take on Chanel’s signature sophistication. Jenny brings a sense of playfulness and sophistication with pieces like the Coco Crush Necklace and Signature Stack Ring.
Highlights of the collection include mini bracelets with exclusive Coco Twist invisible rotating clasps and semi-pave rings featuring rows of graphic diamonds.
Chanel is giving it a new twist this year by incorporating red. This distinctive house color was first used in Coco Crush jewelry. The Coco Necklace’s “C” stands out with its striking ruby detail.