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McQueen will bring us to the mystique of the world for its Spring/Summer 2025 campaign. The images are set against the unforgettable beauty of Lanstfan Castle in Wales. Filmed and directed by Glenn Reuckford, the campaign is inspired by the Banshee.
McQueen Spring/Summer 2025 Campaign
The folklore figure is deeply connected to both the brand’s history and the Irish heritage of Creative Director Séan McGill. The collection features etheric yet sharp tailoring, combining delicate lace, silk crap and shredded silk organas with structured silhouettes. A palette of ivory, silver grey and black dominates the design.
McGirr describes Banshee as a symbol of bold self-expression. This resonates with the entire collection. The campaign styling by Sarah Richardson highlights dramatic outerwear, intricate ornaments, and sculpture accessories inspired by legends.
Models Libby Bennett, Sara Caballero, Li Cheng Yuan, Owen Ruppersburg, Ajus Samuel, Douta Sidibe and Lina Zhang will be displayed as spectral figures.
