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Lila Moss will step into DKNY’s film world for the Spring 2025 campaign. The project will guide New York City’s energy through images inspired by iconic films. Filmed by Mikael Jansson, the campaign positions Lila as the ultimate protagonist, combining classic DKNY aesthetics with modern style.
DKNY Spring/Summer 2025 Campaign
This collection is a DknyEst reorganizing archive designs. It emphasizes the 1989 line work. Styled by Alastair McKimm, Lila wears a cool ensemble with ease. It has a vibrant yellow hoodie layered over a black dress, a varsity-style jacket paired with denim shorts, and a sophisticated leather look perfect for city storms.
With a nostalgic twist, the campaign creates a connection with the fashion of mothers’ daughters. Lila Fronts DKNY, mother Kate Moss, appears in the Donna Karan New York campaign. This parallel reflects the brand’s heritage and evolution.
“The Spring DKNY 2025 campaign represents a pivotal moment that highlights the brand’s unwavering commitment to creativity, reliability and accessibility,” said Jeff Goldfarb, executive VP of G-III Apparel Group.
The DKNY Spring 2025 collection is currently available at DKNY.com and at Select Retailers.
