This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQsVideo contentTemplates and data setsGlossary flashcardsAdditional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Publisher : SAGE Publications Ltd; Seventh edition (29 April 2021)
Language : English
Paperback : 496 pages
ISBN-10 : 1529734517
ISBN-13 : 978-1529734515
Dimensions : 24.6 x 2.5 x 19 cm
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