Franchising your Business – The Keys to Success, is targeted at (prospective) franchisors. It provides useful information on how to avoid unforeseen pitfalls when operating a franchise business.
This book is a source of knowledge on how to determine if a business can be franchised. It contains guidelines on how to be a successful franchisor, covering diverse aspects such as the characteristics of a good franchisor, the responsibilities of a franchisor, what a franchisor can expect from his/her franchisees, and how to determine if franchising is a good way to grow a business.
This book reveals the two sides of the coin in franchising. In addition to focusing on the benefits of franchising, the book also covers the drawbacks of franchising a business. The exercises, activities and case studies enable independent reflections and learning.
Publisher : Franchise Specialist (1 Nov. 2019)
Language : English
Paperback : 158 pages
ISBN-10 : 1916483518
ISBN-13 : 978-1916483514
Dimensions : 12.7 x 1.1 x 20.3 cm
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