Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.
Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these pages:
Strategies for determining what customers want—even when they don’t know themselvesClear suggestions for developing both physical and digital productsEffective methods to constantly iterate a product or feature Containing wisdom from Abraham’s popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you’re developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
Publisher : CreateSpace Independent Publishing Platform (7 Mar. 2018)
Language : English
Paperback : 150 pages
ISBN-10 : 1984007319
ISBN-13 : 978-1984007315
Dimensions : 15.24 x 0.86 x 22.86 cm
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