Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail

Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?

Risk isn’t just about being risky and having a blasé attitude to responsibility. It’s about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.

Based on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist Graham Ruddick, has found that there’s a pivotal trait leaders have when it comes to success: they understand risk.

Join icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.

From the brand

Shop Kogan Page books

Kogan Page is a leading independent publisher of award-winning business books from global experts, academics and specialist professionals, helping organizations and individuals thrive in the evolving business world.

Publisher ‏ : ‎ Kogan Page; 1st edition (3 Oct. 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1398616052
ISBN-13 ‏ : ‎ 978-1398616059
Dimensions ‏ : ‎ 13.8 x 1.69 x 21.6 cm