Marc Jacobs & Denim Tears updates tote bags

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Marc Jacobs Denim Tears Tote Bag Campaign

To celebrate its 40th anniversary, Marc Jacobs collaborates with Denim Tears to launch a limited edition tote bag. This is a full-circle moment, considering that Denim Tears founder Tremaine Emory began her fashion career at Marc Jacobs in 2006.

Marc Jacobs x Denim Tears Tote Bag Campaign

The Marc Jacobs and Denim Tears tote bag features a cotton wreath design.

The accessory design features Denim Tears’ signature cotton wreath prominently. It’s a powerful symbol that Emory describes as a “talisman for Black people” and a “call to return to what built this country.”

Awen Chor rocks a leather look with a Marc Jacobs and Denim Tears tote bag design.

In the campaign visual, model Awen Chol poses in a studio, with a tote bag taking center stage. Yohana Lebasi’s style combines accessories with edgy corset tops, sleek leather jackets, and striking Kiki platform boots for a bold look.

The Marc Jacobs and Denim Tears Tote Bag is the ninth accessory to be released in 2024.

This is Jacobs’ ninth collaboration this year and is part of an ongoing series highlighting iconic styles. It follows the Futura collection released last month.

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