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Jisoo brings an easy and cool campaign to Alo’s Spring 2025 campaign, proving that its health and style are holding hands. Set against the Sunny Los Angeles background, the Black Pink Star shares her routine. It ranges from mindful matcha mornings to strengthening Pilates.
Alo Yoga Spring 2025 Campaign
Her message is clear: a feeling of good starts from within. She posed confidently in the Beverly Hills fountain, wearing a slouchy black bomber jacket over her mauve and thick sneakers. At Alo Wellness Club, she has the perfect side planks in matching dusty rose bra tops and leggings.
She then gets out of the car in a cream twisted front top and two-tone track pants to give her a sporty chic vibe. On the balcony, she relaxes in her gray sweatpants and a crisp white tank, capturing the calm after movement.
The campaign’s color palette leaps towards soft neutrals and gentle purple styled to stimulate motion and balance. “The best way to defeat Jet Lag is with Pilates,” Jisoo says. “I’ve always loved the feelings after workouts. There’s nothing better than this feeling.”
