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UGG’s Winter 2024 campaign dives headfirst into snow adventures. The scene is vividly captured in the photographs of Javier Castan. Set against a cloudy landscape, this collection focuses on practicality without losing its playful edge.
Rubén de Melo Moreira’s styling combines rugged waterproof boot outfits with bold pops of color. A striking red coat steals the show within its prominent frame and is paired with snow-ready lace-up boots. The combination of oversized outerwear and bright colors evokes visual warmth against the icy background.
UGG embraces winter whimsy with a dynamic combination of layering and prints. Chunky knits and colorful scarves break up the monotony of traditional cold weather wear. The campaign’s playful moments feature models lying in the snow wearing playful earmuffs and floral prints that radiate youthful energy.
The campaign culminated in textured neutrals and rust-hued suits layered under luxurious down jackets. Whether perched on a snowmobile or rolling through fresh powder, these images epitomize winter fashion.
Ugg Winter 2024 Campaign
