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Balmain has registered French icon Laetitia Casta as the face of its Spring/Summer 2025 campaign. Captured by Jewelgen Terror under the artistic orientation of Ezra Petronio, the campaign unfolds in the home of creative director Olivier Rusting, combining intimacy and luxury.
Balmain Spring/Summer 2025 Campaign
The collection highlights horn shoulders, draped silk dresses, t-shirt pairings and denim pairings, and is fastened with striking screw belts at the waist. The main focus is accessories, such as lipstick heel pumps and outstanding anthem bags. It is a soft leather piece with a buckle belt for a unique look.
Casta exudes the duality of a soft and powerful Balmain woman, posing against the contrasting background of gorgeous interiors and raw elements. She channels the brand’s signature Paris charm easily in a bold red suit with sculpted shoulders and a black gold-plated ensemble.
“I wanted to portray many of the shades of modern muse. She’s confident and fearless, empathetic, spontaneous, free and friendly, but she’s very chic, even if she dares to dare.” .
