Gigi Hadid is the art of Miu Miu Leathergoods

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Gigi Hadid will pose for the Miu Miu 2025 Leathergoods campaign.

Miu Miu’s 2025 Leather Goods Campaign will turn bags into works of art. Gigi Hadid poses portraits that look like vintage paintings created from Stephen Meisel’s photographs, and are digitally painted to evoke a mid-century vibe. Each image is timeless but up-to-date.

MIU MIU 2025 Leathergoods Campaign

Hadid is in the spotlight along with the brand’s outstanding Wonder and Arcadie bags. Styled by Lotta Volkova, she wears a daisy print, gingham check and soft suede skirt. Her outfit plays with textures and colors using tones such as fuchsia, moss green and mustard yellow.

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For beauty, the curled bob and pastel makeup stand out. The accessories match the mood: gorgeous, sculptured and designed with Miu Miu’s iconic Matelassé leather.

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When set against a painting-like pastel background, the visuals are expressive. Art Director Edward Coomby creates a soft focus world that blurs the line between photography and painting.

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