
Jerry Hall is iconic in Burberry’s Mother’s Day ads
Burberry’s 2025 Mother’s Day campaign starts with familiar and engaging scenes. The legendary model Jerry Hall He appears with her daughters, Lizzie and May Jaguar of Georgia, and grandchildren Dean and Eugene. Together, we create heartfelt portraits that emphasize the strength and beauty of motherhood.
Burberry Mother’s Day 2025 Campaign
Photographed by Laura Jane Coulson, the campaign focuses on the warmth and subtle bounty of nature. The family will pos in Burberry’s iconic trench coat, signature check pattern and military jacket. Clothes and accessories like tote bags are offered in muted tones that make you feel classic and fresh at once.
To celebrate this campaign, Burberry is holding an exclusive event at the New York Botanical Gardens. The setting is as elegant and meaningful as the message behind the filming. According to the brand, the moment is about “the happiness, heritage and heirloom parts,” and the images reflect that.